Live Brief 3 - Durex - Animatics

Here's the Wonky Nigel animatic. It's formatted to A5 as the physical poster will be A2. I'm enjoying making this so far and I get on with my collaborator. This year I'm focussing on keeping my cool and I think I'm succeeding, but who knows what tomorrow will bring.

And HEEERE'S THE Dave Frisbee animatic. We want to make them short and snappy, mostly for the sake of effort and time but also to accommodate for the atrocious attention span of my generation (i'm probably just as guilty)

By catering to ever shortening attention spans, are we making the art more accessible or are we perpetuating a problem that affects our ability to empathise and engage with things?