Live Brief 3 - DUREX. Carrying on

I've been continuing to animate Durex the last couple of days. Yesterday I made a flurry of condoms in After Effects to act as a transition between the scene and the logo. I've made two, one of which will pop out of the poster as a 3d layer.

I've also hastily animated the third poster with a character named Jenny Dosh. It fits with the style, although it isn't my finest animation. An ad campaign with three posters is far better than one with two. Great things are in threes.

In retrospect, more pre-production would've been useful here. Establishing the characters further and testing more ideas beyond just our initial concept. I pitched a couple of things but we chose the first one. I should have drawn more in depth character designs and focussed more extensively on world building to keep it consistent. I think that the concept and energy of the animation are appealing enough to make audiences overlook those inconsistencies, but as always there's room to improve.

On Friday, we colour