The tricky part is cramming it all into 30 seconds, allowing ample time to show the Hostelworld logo. Also, as they're looking for a campaign, we'll produce one thirty second spot suitable for YouTube and television advertising, and three square gifs for online distribution.
Simon's art style is resonant with people my age and funny.
Simon's art - @sim0gram
I feel like there's a trend of such wonky animation that's gained popularity. It's in the voxi adverts and pretty much every adult swim cartoon.
These adverts carry a lot of appeal and seem to hold up in a market dominated by very snappy, weird, short form media. The low production value makes these practically meme-able, which is part of their success I imagine. We want to convey a similar tone.
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