[FAILED BRIEF] D&AD - Adnams Brewery

This brief never got off the ground due to time constraints. I was going to team up with a photography student to animate some wacky cartoon characters over the top of some product photography for Adnam's brewery. However, I am instead embarking on a different live brief. I did minimal development work for this project, though, so will showcase it here.

A test, in which I animated over his previous work

A couple of styleframes and character designs

Concept for how the posters could be placed on the sides of bus stations

 Concept 1. A quiet fishing lake at night.

A shepherd and sheep. We wanted to place Adnam's products in quiet, green spaces

And a roaring campfire.

This project might have not worked out, but there was the seed of something beautiful in these drawings. An untapped dream of encouraging people to drink with the environment in mind. I hope someone prizes this sketchbook off my twitching corpse one day and runs with these ideas.